Analyst, Customer Knowledge Management

Last Seen: 3rd August 2021


Support the application of analytics to build customer knowledge base. Drive customer insights through synthesis of customer behaviour and business resources to enhance Product and Services de

Job Description

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 Job Role 

Key Tasks:

  • Develop customer segmentation based on usage and other behavioural patterns
  • Assist the business in the understanding of customer groups and behaviour trends
  • Support the development of targeted campaigns and ROI calculation/campaign optimization (Advance Analytics cycle)
  • Data mining related to customer lifecycle management
  • Support data-warehousing activities
  • Support for BI projects that impact CLM and CVM
  • Support the conduct and execution of all Market research activities – liaising with internal stakeholders to provide customer data when required.
  • Build a customer knowledge centre that provides a 360-view of customers; (usage and other behavioural patterns) including findings from consumer research/surveys, the insights derived should support CLM and CVM initiatives
  • Provide information and data in accordance with defined objectives in response to specific requests by stakeholders

Context : 

  • Dynamic and highly competitive telecommunication & ICT industry
  • Highly regulated environment
  • Regionalization structure implication
  • Performance driven environment
  • Developing sophisticated Client base
  • Diverse cultural environment
  • Active Media Engagement & Brand Reputation

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